{"id":2020,"date":"2026-02-17T12:59:19","date_gmt":"2026-02-17T11:59:19","guid":{"rendered":"https:\/\/heyloyalty.com\/support\/help\/advanced-segmentation\/"},"modified":"2026-04-23T08:37:20","modified_gmt":"2026-04-23T06:37:20","slug":"advanced-segmentation","status":"publish","type":"ht_kb","link":"https:\/\/guides.heyloyalty.com\/en\/help\/advanced-segmentation\/","title":{"rendered":"Advanced segmentation"},"content":{"rendered":"\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Segmentation <br><\/strong><br><strong>Segmentation <\/strong>is one of several ways you can make your communication more relevant to your recipients. <br><br>This guide focuses on <strong>advanced segmentation<\/strong>, which uses exclusions, tracking data, and segment-in-segment. <br><br>If that feels like a bit too much right now, you can find help getting started with simple segmentation first <a href=\"https:\/\/guides.heyloyalty.com\/en\/help\/simple-segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/p>\n\n<h2 class=\"wp-block-heading\">Advanced segmentation <\/h2>\n\n<p>There are 3 concepts that will help you get better at building advanced segments, if you already have a handle on simple segmentation. <\/p>\n\n<p>The three concepts are: <\/p>\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<ul class=\"wp-block-list\">\n<li>Tracking data<\/li>\n\n\n\n<li>Exclusion<\/li>\n\n\n\n<li>Segment in segment<\/li>\n<\/ul>\n<\/div>\n\n<p>The final part is combining the three concepts into one segment. <\/p>\n\n<p>Below you\u2019ll find examples of each of the three concepts, as well as an example of combining all the concepts into one segment. <\/p>\n\n<p>To open the segment builder, open your list and click <strong>Segmentation<\/strong> and then <strong>Create new segment<\/strong>. <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34717734&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34717734\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-1024x539.png\" alt=\"\" class=\"wp-image-2676\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>Alternatively, you can access the segment builder by clicking <strong>Lists<\/strong> &#8211;&gt;<strong> \u205d<\/strong> &#8211;&gt; <strong>Create segment<\/strong><\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34717a39&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34717a39\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1024x539.png\" alt=\"\" class=\"wp-image-2486\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Opret-segment-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>As with simpler segments, you also start advanced segments by clicking <strong>New rule<\/strong> and <strong>New criteria<\/strong>. <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34717cea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34717cea\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-1024x539.png\" alt=\"\" class=\"wp-image-2487\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ny-regel.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34717f2d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34717f2d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-1024x539.png\" alt=\"\" class=\"wp-image-2488\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Nyt-kriterie.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">Tracking data <\/h2>\n\n<p>Tracking data is behavioural and purchase data that you\u2019ve collected, among other things, through activity on your website. <\/p>\n\n<p>In general, you build tracking segments by selecting an action and when that action took place. <\/p>\n\n<p><strong>Tracking \u2013 Action \u2013 Has viewed<\/strong> <\/p>\n\n<p><strong>Tracking \u2013 Action date \u2013 Is less than \u2013 3 days ago <\/strong> <\/p>\n\n<p>A segment like this includes everyone who has viewed something on your site within the last 3 days. <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e3471825d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e3471825d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-1024x539.png\" alt=\"\" class=\"wp-image-2626\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-handlingsdato-for-mindre-end-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>The next natural step is to narrow down <em>what<\/em> they\u2019ve viewed by adding another line with <\/p>\n\n<p><strong>Tracking <\/strong>\u2013 <strong>Category name <\/strong>\u2013 <strong>Contains <\/strong>\u2013 <strong>Annual pass<\/strong>. <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e347184fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e347184fe\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-1024x539.png\" alt=\"\" class=\"wp-image-2627\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Tracking-kategorinavn-indeholder-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>This means the segment now includes everyone who, within the last 3 days, has viewed a product in the \u2018annual pass\u2019 category. <\/p>\n\n<h2 class=\"wp-block-heading\">Exclusion <\/h2>\n\n<p>Exclusion is another great concept to know in order to create more precise segments.  <\/p>\n\n<p>An example of this is by creating a segment that includes everyone with an address east of the Great Belt, but excludes Greenland. The Greenlandic postal codes are all in the range from 3900 (Nuuk) through 3992 (Kulusuk).   <\/p>\n\n<p>It is built like this: <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e347187ec&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e347187ec\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-1024x539.png\" alt=\"\" class=\"wp-image-2628\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Ekskluder-medlemmer.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">Segment in segment <\/h2>\n\n<p>Here we can build a segment that is very similar to the one above, but built in a different way. <\/p>\n\n<p>This time we will affect everyone living east of the Great Belt, where Greenland is excluded.  <\/p>\n\n<p>Start by building the following: <\/p>\n\n<p><strong>Postcode<\/strong> \u2013 <strong>Greater than or equal to <\/strong>\u2013 <strong>1000 <\/strong>  <\/p>\n\n<p><strong>Postcode<\/strong> \u2013 <strong>Less than or equal to <\/strong>\u2013 <strong>4999 <\/strong>  <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34718b22&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34718b22\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-1024x539.png\" alt=\"\" class=\"wp-image-2629\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>Then click <strong>+ and <\/strong>instead of selecting <em>New criterion<\/em>, select <strong>Segment<\/strong>.  <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34718d9f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34718d9f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-1024x539.png\" alt=\"\" class=\"wp-image-2630\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-2.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>Now select the segment you want to insert. In this case, we select the segment <em>&#8216;Greenlandic postcodes&#8217;,<\/em> which is made as:   <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34719007&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34719007\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-1024x539.png\" alt=\"\" class=\"wp-image-2631\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-3.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p><strong>Postal code<\/strong> &#8211; <strong>Greater than or equal to <\/strong>&#8211; <strong>3900 <\/strong>  <\/p>\n\n<p><strong>Postal code<\/strong> &#8211; <strong>Less than or equal to <\/strong>&#8211; <strong>3992 <\/strong>  <\/p>\n\n<p>And to refer back to <strong>the Exclusion section<\/strong>, the <em>&#8216;Greenlandic postcodes&#8217;<\/em> segment is excluded.  <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e34719315&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e34719315\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-1024x539.png\" alt=\"\" class=\"wp-image-2632\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/Segment-i-segment-4.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h2 class=\"wp-block-heading\">3-in-1 <\/h2>\n\n<p>If we combine the 3 different concepts into one segment, it could look like the example below. <\/p>\n\n<p>The segment contains contacts who have made a purchase within the last 14 days, live on Zealand (and Greenlanders are excluded). The purchased product is in the category &#8216;annual pass&#8217;   <\/p>\n\n<p>It will look like this: <\/p>\n\n<p><strong>Tracking \u2013 Action \u2013 Has purchased<\/strong> <\/p>\n\n<p><strong>Tracking \u2013 Action date \u2013 Is less than \u2013 14 days ago <\/strong> <\/p>\n\n<p><strong>Tracking \u2013 Category name \u2013 Contains \u2013 Annual pass<\/strong> <\/p>\n\n<p>Inserted segment, which is <em>excluded<\/em>: <\/p>\n\n<p><strong>Postcode \u2013 less than or equal to \u2013 3799<\/strong> <\/p>\n\n<p><strong>Postcode \u2013 greater than or equal to \u2013 3700 <\/strong> <\/p>\n\n<p>Inserted segment, which is <em>included<\/em>: <\/p>\n\n<p><strong>Postcode \u2013 less than or equal to \u2013 4999<\/strong> <\/p>\n\n<p><strong>Postcode \u2013 greater than or equal to \u2013 1000 <\/strong> <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e347196f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e347196f2\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides-test.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-1024x539.png\" alt=\"\" class=\"wp-image-2634\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/02\/3-i-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><form role=\"search\" method=\"get\" action=\"https:\/\/guides.heyloyalty.com\/en\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\" >Fandt du ikke hvad du ledte efter?<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"S\u00f8g p\u00e5 emner, funktioner eller sider\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"S\u00f8g\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >S\u00f8g<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"118\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png\" alt=\"\" class=\"wp-image-85\" style=\"width:108px;height:auto\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png 208w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-50x28.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-60x34.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-100x57.png 100w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/figure>\n\n\n\n<p><br>Hvis du mangler information eller hj\u00e6lp, som du ikke finder her p\u00e5 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The three concepts are: The final part is combining the three concepts into one segment. 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