{"id":3729,"date":"2026-03-30T15:41:46","date_gmt":"2026-03-30T13:41:46","guid":{"rendered":"https:\/\/guides.heyloyalty.com\/?post_type=ht_kb&#038;p=3729"},"modified":"2026-08-11T08:51:20","modified_gmt":"2026-08-11T06:51:20","slug":"get-started-with-customer-loyalty-center","status":"publish","type":"ht_kb","link":"https:\/\/guides.heyloyalty.com\/en\/help\/get-started-with-customer-loyalty-center\/","title":{"rendered":"Get started with Customer Loyalty Center"},"content":{"rendered":"<div class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-08-11T08:51:20+02:00\">11. August 2026<\/time><\/div>\n<p class=\"wp-block-paragraph\">Customer Loyalty Center is Heyloyalty&#8217;s customer club module that you can use to manage your members&#8217; points and transfer them to your webshop. <\/p>\n\n<p class=\"wp-block-paragraph\">Once the module is set up, you&#8217;ll be able to create <a href=\"https:\/\/guides.heyloyalty.com\/en\/?post_type=ht_kb&amp;p=4054\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/en\/help\/opret-automationflow-til-din-kundeklub\/\" target=\"_blank\" rel=\"noreferrer noopener\">automated flows<\/a> based on your customers&#8217; points. Du kan ogs\u00e5 anvende flettefelter i dine emails, s\u00e5 du kan informere den enkelte modtager om, hvor mange point de har optjent, og fx minde dem om at bruge deres point, inden de udl\u00f8ber. <\/p>\n\n<p class=\"wp-block-paragraph\">Please note that you must ensure that points and discounts are transferred correctly to your webshop. <a href=\"https:\/\/guides.heyloyalty.com\/en\/?post_type=ht_kb&amp;p=4116\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/integrer-customer-loyalty-center-til-din-webshop\/\" target=\"_blank\" rel=\"noreferrer noopener\">You can read a setup guide here. <\/a><\/p>\n\n<p class=\"wp-block-paragraph\">In this guide, you will get an introduction to the types of customer clubs you can create in the module and examples of how the different customer club types can be used in your business.  <\/p>\n\n<h2 class=\"wp-block-heading\">Types of customer clubs  <\/h2>\n\n<p class=\"wp-block-paragraph\">In Heyloyalty, there are four different ways to set up your customer club. These are also called earning types. Below you can see a description of the different types:    <\/p>\n\n<h3 class=\"wp-block-heading\">Point (step)<\/h3>\n\n<p class=\"wp-block-paragraph\">Customers earn points based on different levels or steps. Du ops\u00e6tter intervaller med fra- og til-bel\u00f8b, hvor kunden optjener et bestemt antal point. <a href=\"https:\/\/guides.heyloyalty.com\/en\/?post_type=ht_kb&amp;p=3742\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/opsaetning-af-point-trin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read how to set it up in Heyloyalty.<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">Percentage discount (steps)<\/h3>\n\n<p class=\"wp-block-paragraph\">Here you also set up intervals with off and on amounts, but instead the customer earns a percentage discount depending on the level.  <a href=\"https:\/\/guides.heyloyalty.com\/en\/?post_type=ht_kb&amp;p=3745\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/opsaetning-af-point-trin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read how to set it up here.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Point (fast)<\/h3>\n\n<p class=\"wp-block-paragraph\">Here you set up one rule with a from amount where the customer earns a fixed number of points. When they have purchased more than the off amount. <a href=\"https:\/\/guides.heyloyalty.com\/en\/?post_type=ht_kb&amp;p=3734\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/opsaetning-point-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read how to set it up here<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">External point sharing (API)<\/h3>\n\n<p class=\"wp-block-paragraph\">Via your API, you can send your customers&#8217; points to Heyloyalty and use them in your newsletters.  <a href=\"https:\/\/guides.heyloyalty.com\/en\/?post_type=ht_kb&amp;p=3857\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/opsaetning-eksterne-pointdeling-api\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read how to set it up here.<\/a> <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Which earning type should you choose?  <\/h2>\n\n<p class=\"wp-block-paragraph\">The choice depends on what you want your customer club to do. Below we provide a general understanding of when the different types are relevant.   <\/p>\n\n<h3 class=\"wp-block-heading\">Point (step):  <\/h3>\n\n<p class=\"wp-block-paragraph\">This type is suitable if you want to work with loyalty and levels, such as Bronze, Silver and Gold.  <\/p>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Makes sense when:<\/strong> <\/mark><\/p>\n\n<ul class=\"wp-block-list\">\n<li>You want to reward your best customers more than new customers  <\/li>\n\n\n\n<li>You want to create incentives to shop more often or for larger amounts  <\/li>\n\n\n\n<li>You work with VIP\/loyalty levels  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Examples:<\/strong> <\/mark><br\/>An online store where customers earn more points the more they buy:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>200-500 kr &#8211;&gt; 10 points earned   <\/li>\n\n\n\n<li>501-1000 kr. \u2192 20 points earned   <\/li>\n\n\n\n<li>1001-1500 kr. \u2192 30 points earned   <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Percentage discount (steps):  <\/h3>\n\n<p class=\"wp-block-paragraph\">This type works in the same way as Points (tier), but instead of points, the customer earns a percentage discount. For example, the levels can be Member, VIP and Elite.   <\/p>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Makes sense when:<\/strong> <\/mark><\/p>\n\n<ul class=\"wp-block-list\">\n<li>You will give customers a fixed benefit based on their level  <\/li>\n\n\n\n<li>You want to make it simple and clear to the customer: &#8220;the more you shop, the bigger the discount&#8221;  <\/li>\n\n\n\n<li>You work with VIP clubs or membership benefits  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Examples:<\/strong> <\/mark><\/p>\n\n<p class=\"wp-block-paragraph\">Customer club with fixed discount levels:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>0-999 kr. \u2192 5% discount   <\/li>\n\n\n\n<li>1000-4999 kr. \u2192 10% discount   <\/li>\n\n\n\n<li>5000-10000 kr. \u2192 15% discount   <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\">Point (fast):  <\/mark><\/h3>\n\n<p class=\"wp-block-paragraph\">This type is ideal if you want a fixed reward, for example for birthdays or sign-ups.  <\/p>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Makes sense when:<\/strong> <\/mark><\/p>\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;ll be up and running quickly without complex setup  <\/li>\n\n\n\n<li>You don&#8217;t need any more steps  <\/li>\n\n\n\n<li>You want to test the customer club concept  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Examples:<\/strong> <\/mark><\/p>\n\n<ul class=\"wp-block-list\">\n<li>The customer earns 20 points for purchases over DKK 200.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">External point sharing (API):  <\/h3>\n\n<p class=\"wp-block-paragraph\">Use this type if you already have a customer club in another system and want to use points data in your campaigns and flows.  <\/p>\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\"><strong>Examples:<\/strong> <\/mark><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Points earned in physical store are sent to Heyloyalty and used in emails  <\/li>\n\n\n\n<li>Personalized emails: &#8220;You have 1,250 points &#8211; use them before they expire&#8221;  <\/li>\n\n\n\n<li>Explain to your members through email marketing that they have earned points  <\/li>\n\n\n\n<li>Segmentation: e.g. send campaigns to customers with many points  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Get started with your customer club  <\/h2>\n\n<p class=\"wp-block-paragraph\">With Customer Loyalty Center, you have a flexible solution to build and work strategically with your customer club &#8211; whether you want to reward loyalty, increase purchase value or build stronger relationships with your customers.  <\/p>\n\n<p class=\"wp-block-paragraph\">The choice of earning type depends on your goals and your business, but what they all have in common is that they can help drive engagement and repeat purchases.  <\/p>\n\n<p class=\"wp-block-paragraph\">Once your customer club is set up, we recommend that you actively use your data in both campaigns and automated flows. By communicating customers&#8217; point status and reminding them to use their earned benefits, you can increase both relevance and conversion in your communication.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><form role=\"search\" method=\"get\" action=\"https:\/\/guides.heyloyalty.com\/en\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\" >Fandt du ikke hvad du ledte efter?<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"S\u00f8g p\u00e5 emner, funktioner eller sider\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"S\u00f8g\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >S\u00f8g<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"208\" height=\"118\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png\" alt=\"\" class=\"wp-image-85\" style=\"width:108px;height:auto\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png 208w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-50x28.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-60x34.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-100x57.png 100w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Hvis du mangler information eller hj\u00e6lp, som du ikke finder her p\u00e5 guide sitet, er du altid velkommen til at kontakte vores support! <br><a href=\"mailto:support@ubivox.com\">support@heyloyalty.com<\/a> \/ tlf. 87 300 399<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Loyalty Center is Heyloyalty&#8217;s customer club module that you can use to manage your members&#8217; points and transfer them to your webshop. Once the module is set up, you&#8217;ll be able to create automated flows based on your customers&#8217; points. Du kan ogs\u00e5 anvende flettefelter i dine emails, s\u00e5&#8230;<\/p>\n","protected":false},"author":7,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[90],"ht-kb-tag":[],"class_list":["post-3729","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-customer-loyalty-center"],"_links":{"self":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/3729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/comments?post=3729"}],"version-history":[{"count":9,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/3729\/revisions"}],"predecessor-version":[{"id":4538,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/3729\/revisions\/4538"}],"wp:attachment":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/media?parent=3729"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=3729"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=3729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}