{"id":5265,"date":"2026-08-17T09:51:14","date_gmt":"2026-08-17T07:51:14","guid":{"rendered":"https:\/\/guides.heyloyalty.com\/help\/standard-segmentation-fields\/"},"modified":"2026-08-17T10:04:31","modified_gmt":"2026-08-17T08:04:31","slug":"standard-segmentation-fields","status":"publish","type":"ht_kb","link":"https:\/\/guides.heyloyalty.com\/en\/help\/standard-segmentation-fields\/","title":{"rendered":"Standard Segmentation Fields"},"content":{"rendered":"<div class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-08-17T10:04:31+02:00\">17. August 2026<\/time><\/div>\n<p class=\"wp-block-paragraph\">When you create a list, you&#8217;ll have the option to add Heyloyalty&#8217;s standard fields, which you can use to create segments.  <\/p>\n\n<p class=\"wp-block-paragraph\">Below is a description of what the specific, standard segmentation fields mean. The list consists of: Autoresponders, campaigns, created, open rate, emails sent, text messages sent, email status, mobile status, updated, email, gender, birthday, first name, last name, mobile number, address, zip code, city, country, reference, store, and age. <\/p>\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Note:<\/strong> Some segmentation options may not be visible to you. This depends on which fields you selected when you created your list. <\/p>\n\n<p class=\"wp-block-paragraph\">Images for this guide will be added later.  <\/p>\n\n<h2 class=\"wp-block-heading\">Automations<\/h2>\n\n<p class=\"wp-block-paragraph\">This concerns the automations you have set up under the automations menu item. Here you can segment those who have received an email in your flow (&#8216; <strong>Has been received<\/strong> &#8216;) or those who have not received it (&#8216; <strong>Has not been received<\/strong> &#8216;). You can target those who have opened or not opened the email in the flow (&#8216; <strong>Has been opened<\/strong> &#8216;\/&#8217; <strong>Has not been opened<\/strong> &#8216;). In addition, you can segment based on whether the member has clicked (&#8216; <strong>Has been clicked<\/strong> &#8216;) or not (&#8216; <strong>Has not been clicked<\/strong> &#8216;).   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Promotions<\/h2>\n\n<p class=\"wp-block-paragraph\">Here, you can segment by sent campaigns that<strong>are<\/strong><strong>\u201cReceived<\/strong>,\u201d<strong>\u201cNot Received<\/strong>,\u201d<strong>\u201cOpened<\/strong>,\u201d or<strong>\u201cNot Opened<\/strong>.\u201d You can also select contacts who have clicked (<strong>\u201cClicked\u201d<\/strong>) or not clicked (<strong>\u201cNot clicked\u201d<\/strong>) on the campaigns. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Created<\/h2>\n\n<p class=\"wp-block-paragraph\">This segmentation option refers to the date the contact was created. If you select<strong>\u201cGreater than<\/strong>,<strong>\u201d<\/strong>you\u2019ll segment by all contacts created after the selected date. The same applies to<strong>\u201cGreater than or equal to,\u201d<\/strong>but in this case, it includes the selected date (e.g., on or after February 28, 2014). In<strong>\u201cLess than,\u201d<\/strong>you select those who signed up before the selected date. The same applies to<strong>\u201cLess than or equal to,\u201d<\/strong>but here it also includes the selected date (e.g., on or before February 28, 2014).    <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Open rate<\/h2>\n\n<p class=\"wp-block-paragraph\">Here, you segment based on whether contacts open your campaigns or not, using percentages. Enter the desired percentage in the box on the right (without the %). For example, it could be \u201c50.\u201d In<strong>\u201cLike,\u201d<\/strong>you can segment by everyone who has opened 50% of your campaigns; in<strong>\u201cNot Like,\u201d<\/strong>you can select those who have opened both less than and more than 50%. If you select<strong>\u201cGreater Than,\u201d<\/strong>it includes all contacts who have opened more than 50%. The same applies to<strong>\u201cGreater Than or Similar,\u201d<\/strong>except that it also includes those who have opened exactly 50%.<strong>\u201cLess Than\u201d<\/strong>includes all contacts who have opened at a rate below 50%, while<strong>\u201cLess Than or Equal To\u201d<\/strong>includes contacts on the list with an open rate of 50% or lower.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Sent emails and text messages<\/h2>\n\n<p class=\"wp-block-paragraph\">Here, you can segment based on how many campaigns you\u2019ve sent to your contacts. Enter the number in the box on the right. For example, it could be \u201c10.\u201d If you then select<strong>\u201cSimilar to<\/strong>,\u201d you\u2019ll get everyone who has received exactly 10 campaigns.<strong>\u201cNot equal to\u201d<\/strong>includes everyone who has received any number of campaigns other than 10.<strong>\u201cGreater than\u201d<\/strong>refers to anything over 10; the same applies to<strong>\u201cGreater than or equal to,\u201d<\/strong>except that you\u2019ll also get the contacts who have received exactly 10.<strong>\u201cLess than\u201d<\/strong>includes all those who have received fewer than 10 campaigns, while<strong>\u201cLess than or equal to\u201d<\/strong>also includes those who have received 10 or fewer.    <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Status Email<\/h2>\n\n<p class=\"wp-block-paragraph\">Here you can see the status of your contacts&#8217; email addresses. It can be either <strong>&#8220;Active&#8221;<\/strong> (meaning they receive your emails), <strong>&#8220;Soft bounce&#8221;<\/strong> (the contact&#8217;s address is temporarily blocked), <strong>&#8220;Hard bounce&#8221;<\/strong> (the member\u2019s address is blocked) \u2014 and <strong>&#8220;Spam complaint&#8221;<\/strong> (contacts who have marked you as spam in their email client). Select<strong>\u201cEmail Status<\/strong>\u201d under the \u201cField\u201d dropdown,<strong>\u201cSelected one of<\/strong>\u201d under \u201cOperator\u201d\u2014and then choose the status you want to segment by at the end.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Mobile Status<\/h2>\n\n<p class=\"wp-block-paragraph\">This is about whether your text messages reach the contact. With<strong>\u201cSelected\u201d<\/strong>and<strong>\u201cActive<\/strong>,<strong>\u201d<\/strong>you segment all those whose cell phone numbers are active (they receive your text messages)\u2014if you switch to<strong>\u201cNot Selected<\/strong>,<strong>\u201d<\/strong>you select everyone else who hasn\u2019t received anything. With<strong>\u201cSelected\u201d<\/strong>and<strong>\u201cBounce,\u201d<\/strong>you filter out those who\u2014for various reasons\u2014do not receive your text messages. If you switch to<strong>\u201cNot Selected<\/strong>,<strong>\u201d<\/strong>you select the contacts to whom the text messages have not bounced.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Updated<\/h2>\n\n<p class=\"wp-block-paragraph\">The starting point for this is the date on which each contact updated their information. You can select<strong>\u201cGreater than\u201d<\/strong>to filter contacts who updated their information after the selected date. The same principle applies to<strong>\u201cGreater than or on or after,\u201d<\/strong>but here the date is included (e.g., on or after March 1, 2014). In<strong>\u201cLess than,\u201d<\/strong>it\u2019s the exact opposite, because here you select contacts who signed up before the selected date, and you do the same in<strong>\u201cLess than or on or before,\u201d<\/strong>but the difference is that it includes the selected date.   <\/p>\n\n<h2 class=\"wp-block-heading\">Email<\/h2>\n\n<p class=\"wp-block-paragraph\">Choose to segment by members\u2019 email addresses, after which you can choose to segment by everyone who receives emails at a specific domain (<strong>\u201cSimilar to<\/strong>,\u201d e.g., \u201c@loyalitetsbureauet.dk\u201d), or exclude that exact domain and select all others (<strong>\u201cNot like,\u201d<\/strong>e.g., \u201c@loyalitetsbureauet.dk\u201d). You can also segment by emails that<strong>\u201cStart with\u201d<\/strong>or<strong>\u201cEnd with\u201d<\/strong>(e.g., \u201cHans\u201d or \u201c.dk\u201d). You can select<strong>\u201cContains\u201d<\/strong>or<strong>\u201cDoes not contain\u201d<\/strong>(e.g., \u201chotmail\u201d), and in the last fields,<strong>\u201cIs<\/strong><strong>empty\u201d\/\u201cIs not empty<\/strong>,<strong>\u201d<\/strong>you indicate whether you have the member\u2019s email address. Then, if you have their cell phone numbers, you can send a text message asking them for their email address, for example.   <\/p>\n\n<h2 class=\"wp-block-heading\">Gender<\/h2>\n\n<p class=\"wp-block-paragraph\">For example, you can select all the men on the list by choosing<strong>\u201cSelected\u201d<\/strong>and<strong>\u201cMan\u201d<\/strong>\u2014and vice versa by selecting<strong>\u201cWomen<\/strong>.\u201d If you select<strong>\u201cNot selected\u201d<\/strong>and<strong>\u201cMale<\/strong>,\u201d you\u2019ll send the message to all the women and to anyone who hasn\u2019t specified their gender\u2014and vice versa if you select<strong>\u201cWomen<\/strong>.\u201d <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Date of Birth<\/h2>\n\n<p class=\"wp-block-paragraph\">Here, you can segment your contacts by age. You can select everyone born after the date you choose in the field (<strong>\u201cGreater than\u201d<\/strong>)\u2014the same applies to<strong>\u201cGreater than or equal to,\u201d<\/strong>but in this case, the selected date is included. You can select everyone born before a specific date (<strong>\u201cLess than\u201d<\/strong>)\u2014you can also do this with<strong>\u201cLess than or equal to,\u201d<\/strong>but in this case, it includes the date you select.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">First Name and Last Name<\/h2>\n\n<p class=\"wp-block-paragraph\">When you want to segment on the contact&#8217;s first\/last names, you can, for example, choose to pick everyone from the list named &#8220;Maria&#8221; (&#8216; <strong>Similar to<\/strong> &#8216;), those named anything other than &#8220;Maria&#8221; (&#8216; <strong>Not similar to<\/strong> &#8216;). Those that start with &#8220;M&#8221; (&#8216; <strong>Starts with<\/strong> &#8216;), those that end with &#8220;e&#8221; (&#8216; <strong>Ends with<\/strong> &#8216;), those that have or do not have &#8220;M&#8221; in their name (&#8216; <strong>Contains<\/strong> &#8216;\/&#8217; <strong>Does not contain<\/strong> &#8216;). In the last fields, (&#8216; <strong>Is empty<\/strong> &#8216;\/&#8217; <strong>Is not empty<\/strong> &#8216;), you indicate whether you have the member&#8217;s name, so you can, for example, select all those on the list that you do not have the name of.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Mobile phone number<\/h2>\n\n<p class=\"wp-block-paragraph\">If you enter a number in the box on the right, such as \u201c45,\u201d and select (<strong>\u201cSame as\u201d<\/strong>), you can select everyone on the list whose cell phone number contains the number 45 (you can also enter a complete cell phone number), or you can select (\u201c<strong>Not Like\u2019)<\/strong>and select all those whose numbers do not contain 45. You can also select a number that (<strong>\u201cStarts with\u201d<\/strong>) or (<strong>\u201cEnds with\u201d<\/strong>) that digit, and you can select (<strong>\u201cContains\u201d<\/strong>) or (<strong>\u201cDoes not contain\u201d<\/strong>) a specific digit. With (<strong>\u201cIs empty\u201d<\/strong>), you select those who haven\u2019t entered a cell phone number, and with (<strong>\u201cIs not empty\u201d<\/strong>), you select all those who have entered a number.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Address <\/h2>\n\n<p class=\"wp-block-paragraph\">Write the desired address in the box on the right. If you choose (&#8216; <strong>Similar to<\/strong> &#8216;), you will get all those at that address. In (&#8216; <strong>Not similar to<\/strong> &#8216;), it is all those who do not have that address. You can also segment on an address that (&#8216; <strong>Starts with<\/strong> &#8216;\/&#8217; <strong>Ends with<\/strong> &#8216;) the written or (&#8216; <strong>Contains<\/strong> &#8216;\/&#8217; <strong>Does not contain<\/strong> &#8216;) parts of an address. In (&#8216; <strong>Is empty<\/strong> &#8216;) you select those who have not provided an address, and in (&#8216; <strong>Is not empty<\/strong> &#8216;) all those who have provided an address.    <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">ZIP Code and City<\/h2>\n\n<p class=\"wp-block-paragraph\">Filter members by geographic location by entering a ZIP code or city in the box on the right. For example, if you enter \u201c8000\u201d or \u201cAarhus,\u201d you can select those who live there (<strong>\u201cMatches\u201d<\/strong>) or those who do not live there (<strong>\u201cDoes not match\u201d<\/strong>). You can enter the beginning or end of a ZIP code or city and select those who (<strong>\u201cStarts with\u201d<\/strong>) or (<strong>\u201cEnds with\u201d<\/strong>) the specified value. You can also enter parts of a ZIP code or city and select those whose ZIP code or city<strong>\u201cContains\u201d<\/strong>or<strong>\u201cDoes not contain\u201d<\/strong>the specified text. With (<strong>\u201cIs empty\u201d<\/strong>), you select those who haven\u2019t provided a ZIP code or city, and with (<strong>\u201cIs not empty\u201d<\/strong>), you select all those who have provided one. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Country<\/h2>\n\n<p class=\"wp-block-paragraph\">In the dropdown menu, you\u2019ll find all countries. Select the one you want to segment by\u2014for example,<strong>\u201cDenmark.\u201d<\/strong>If you then select<strong>\u201cSelected<\/strong>,<strong>\u201d<\/strong>you\u2019ll add everyone on the list who resides in Denmark to your new segment. If<strong>you select (\u201cDid not select\u201d<\/strong>), the segment will include everyone other than those who have specified Denmark as their country. The same principle applies to all other countries.    <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Reference<\/h2>\n\n<p class=\"wp-block-paragraph\">Maybe you have created a membership number for your members, then you write the number (or part of it) in the box on the right. You can then segment on everyone with numbers that are (&#8216; <strong>Similar to<\/strong> &#8216;) or (&#8216; <strong>Not similar to<\/strong> &#8216;). You can select those whose membership number (&#8216; <strong>Starts with<\/strong> &#8216;) or (&#8216; <strong>Ends with<\/strong> &#8216;) the number. You can also pick out members whose numbers (&#8216; <strong>Contains<\/strong> &#8216;\/&#8217; <strong>Does not contain<\/strong> &#8216;) the specified one. If you choose (&#8216; <strong>Is empty<\/strong> &#8216;), these are those who have no reference &#8211; and vice versa with (&#8216; <strong>Is not<\/strong> empty &#8216;).    <br \/><strong>Reference<\/strong>: This is the current reference, and it will always show the last one assigned to the member.<br \/><strong>Reference (history<\/strong>): These are all reference values that have been saved for the member.<br \/>&#8220;<strong>Reference (date)<\/strong>&#8220;: This is the time a reference was created. It consists of a date and a time. <br \/><br \/>You can combine the fields listed above into segments as needed.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Retail center<\/h2>\n\n<p class=\"wp-block-paragraph\">The stores you have created will be visible in the box on the right. If you select the desired store and<strong>click \u201cSelected,\u201d<\/strong>you will select the members who have chosen that store. The<strong>\u201cNot selected\u201d<\/strong>option shows those who have specified a store other than the one you selected in the box.  <\/p>\n\n<p class=\"wp-block-paragraph\">Read about <a href=\"https:\/\/guides.heyloyalty.com\/en\/help\/retail-center\/\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/retail-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Center here.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Age  <\/h2>\n\n<p class=\"wp-block-paragraph\">It\u2019s also possible to segment by your members\u2019 age, provided you\u2019ve created a birthday field in your list. Here, you can select (<strong>\u201cSimilar to\u201d)<\/strong>, for example, 40. This will show you all your 40-year-old members. If you select (<strong>\u201cNot equal to\u201d)<\/strong>, you\u2019ll select everyone except those who are 40. You can then choose<strong> \u201cGreater than\u201d<\/strong> or<strong> \u201cLess than,\u201d<\/strong> which means you can select, respectively, all those who are older than 40 (i.e., older than 40 years old) or all those who are younger than 40. If you select (<strong>\u201cGreater than or equal to\u201d)<\/strong> or (<strong>\u201cLess than or equal to\u201d)<\/strong>, the principle is the same, except that the selected number (in this case, 40) is included in the segment. With this segmentation option, you can, for example, set up age ranges by choosing to send messages only to those with an age (<strong>&#8216;Greater than or equal to&#8217;)<\/strong> 30 and members whose age is (<strong>&#8216;Less than or equal to&#8217;)<\/strong>. This way, you\u2019ll create a segment that allows you to send messages to all your members between the ages of 30 and 40.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">You are now ready to segment using Heyloyalty&#8217;s standard fields.<\/h2>\n\n<p class=\"wp-block-paragraph\">You now have an overview of the standard fields you can use to segment your contacts in Heyloyalty. By combining these fields, you can tailor your communication and send more relevant emails to different groups of contacts. <\/p>\n\n<p class=\"wp-block-paragraph\">The next step is to turn these opportunities into specific segments. In the <a href=\"https:\/\/guides.heyloyalty.com\/en\/help\/simple-segmentation\/\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/opret-segment\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Create Segment<\/a> &#8221; guide, you can see how to create and set up a segment in Heyloyalty. <\/p>\n\n<p class=\"wp-block-paragraph\">Experiment with different criteria and combinations to find the segments that make the most sense for your communication and your contacts.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><form role=\"search\" method=\"get\" action=\"https:\/\/guides.heyloyalty.com\/en\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\" >Fandt du ikke hvad du ledte efter?<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"S\u00f8g p\u00e5 emner, funktioner eller sider\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"S\u00f8g\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >S\u00f8g<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"208\" height=\"118\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png\" alt=\"\" class=\"wp-image-85\" style=\"width:108px;height:auto\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png 208w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-50x28.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-60x34.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-100x57.png 100w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Hvis du mangler information eller hj\u00e6lp, som du ikke finder her p\u00e5 guide sitet, er du altid velkommen til at kontakte vores support! <br><a href=\"mailto:support@ubivox.com\">support@heyloyalty.com<\/a> \/ tlf. 87 300 399<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you create a list, you&#8217;ll have the option to add Heyloyalty&#8217;s standard fields, which you can use to create segments. Below is a description of what the specific, standard segmentation fields mean. The list consists of: Autoresponders, campaigns, created, open rate, emails sent, text messages sent, email status, mobile&#8230;<\/p>\n","protected":false},"author":7,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[92,64],"ht-kb-tag":[],"class_list":["post-5265","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-segmentation","ht_kb_category-setup-and-introduction"],"_links":{"self":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/comments?post=5265"}],"version-history":[{"count":2,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5265\/revisions"}],"predecessor-version":[{"id":5267,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5265\/revisions\/5267"}],"wp:attachment":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/media?parent=5265"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=5265"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=5265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}