{"id":5269,"date":"2026-08-17T09:24:38","date_gmt":"2026-08-17T07:24:38","guid":{"rendered":"https:\/\/guides.heyloyalty.com\/help\/tracking-segmentation\/"},"modified":"2026-08-17T10:06:03","modified_gmt":"2026-08-17T08:06:03","slug":"tracking-segmentation","status":"publish","type":"ht_kb","link":"https:\/\/guides.heyloyalty.com\/en\/help\/tracking-segmentation\/","title":{"rendered":"Tracking Segmentation"},"content":{"rendered":"<div class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-08-17T10:06:03+02:00\">17. August 2026<\/time><\/div>\n<p class=\"wp-block-paragraph\">Tracking segmentation requires a <strong>Premium license<\/strong> in Heyloyalty. You can read about our license <a href=\"https:\/\/heyloyalty.com\/priser-til-oplevelsesindustrien\/\" data-type=\"link\" data-id=\"https:\/\/heyloyalty.com\/priser-til-oplevelsesindustrien\/\">types here. <\/a>  <\/p>\n\n<p class=\"wp-block-paragraph\">With tracking segmentation, you can segment your contacts based on their behavior and purchase data. This allows you to create more relevant and targeted emails tailored to each contact\u2019s interests and needs. <\/p>\n\n<p class=\"wp-block-paragraph\">For example, you can segment your contacts based on what they\u2019ve purchased, how often they\u2019ve made purchases, or which products they\u2019ve shown interest in. That way, you can actively use the data you send to Heyloyalty in your communications. <\/p>\n\n<h2 class=\"wp-block-heading\">Create a tracking segment<\/h2>\n\n<p class=\"wp-block-paragraph\">Click on &#8221; <strong>Lists&#8221; \u2013 <\/strong>&gt; <strong><em>Click on your list<\/em><\/strong><strong> <\/strong>\u2013&gt; <strong>Segmentation \u2013 <\/strong>&gt; <strong>Create a new segment.<\/strong> <br \/>From here, you can segment based on the fields available in your list.  <\/p>\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"539\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-1024x539.png\" alt=\"\" class=\"wp-image-3796\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-segment-3-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Start by clicking <strong>New Rule \u2013 <\/strong>&gt; <strong>New Criterion \u2013 <\/strong>&gt; <strong>Select Field<\/strong><strong><em> <\/em><\/strong>\u2013&gt; <strong>Tracking<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">From here, you&#8217;ll need to choose what criteria to use for segmentation, and the options are limited only by how much data you send to Heyloyalty.  <\/p>\n\n<p class=\"wp-block-paragraph\">For example, you can choose to segment by: <em>Has made a purchase, Has made a purchase (number of times), Has made a purchase (number of products), Number of abandoned carts, Average cart size<\/em><strong><em> <\/em><\/strong>etc.  <\/p>\n\n<p class=\"wp-block-paragraph\">You can also segment on actions such as Has\/have seen, Has\/have not seen, Has\/have had in cart, Has\/have not had in cart, Has\/have bought, or Have not bought.  <\/p>\n\n<p class=\"wp-block-paragraph\">For example, if you create a segment like <strong>Tracking<\/strong> \u2013&gt; <strong>Action<\/strong> \u2013&gt; <strong>Purchased<\/strong> <em>,<\/em> then you will find everyone on the list who has ever purchased. If you would like to limit the period in which the purchase took place, add <strong>Tracking<\/strong> \u2013&gt; <strong>Action date<\/strong> \u2013&gt; <strong>Is for less than<\/strong> \u2013&gt; <strong>90 days ago<\/strong> .   <\/p>\n\n<p class=\"wp-block-paragraph\">Of course, the 90 days are just an example; you can choose whatever time frame you find appropriate.  <\/p>\n\n<p class=\"wp-block-paragraph\">If you want to create the above segment and find everyone who has purchased within the last 90 days, then you build the segment like this: <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1835\" height=\"965\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment.png\" alt=\"\" class=\"wp-image-3794\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment.png 1835w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Tracking-segment-100x53.png 100w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">After you have selected your field, your operator and filled in the text, you can click on the bar under Find number of members in current segment. It will now be examined how many contacts on the list are part of the current segment you are building. <\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1835\" height=\"965\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1.png\" alt=\"\" class=\"wp-image-3797\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1.png 1835w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Find-antal-medlemmer-1-100x53.png 100w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Click Apply and then Save and give your segment a name so you can easily remember what the segment does. Choose name and click Save again.  <\/p>\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1835\" height=\"965\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2.png\" alt=\"\" class=\"wp-image-3799\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2.png 1835w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Gem-og-navngiv-2-100x53.png 100w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><em><strong>Tip: You <\/strong>can also create segments using aggregated data. For example, create a segment that includes all your customers who have spent at least 2,000 kr. Depending on how you create the segment, this amount may have been spent across multiple orders. Use this type of segment to reward your most loyal customers.     <\/em> <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><form role=\"search\" method=\"get\" action=\"https:\/\/guides.heyloyalty.com\/en\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\" >Fandt du ikke hvad du ledte efter?<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"S\u00f8g p\u00e5 emner, funktioner eller sider\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"S\u00f8g\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >S\u00f8g<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-f56f613f wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"118\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png\" alt=\"\" class=\"wp-image-85\" style=\"width:108px;height:auto\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png 208w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-50x28.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-60x34.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-100x57.png 100w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Hvis du mangler information eller hj\u00e6lp, som du ikke finder her p\u00e5 guide sitet, er du altid velkommen til at kontakte vores support! <br><a href=\"mailto:support@ubivox.com\">support@heyloyalty.com<\/a> \/ tlf. 87 300 399<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tracking segmentation requires a Premium license in Heyloyalty. You can read about our license types here. With tracking segmentation, you can segment your contacts based on their behavior and purchase data. This allows you to create more relevant and targeted emails tailored to each contact\u2019s interests and needs. For example,&#8230;<\/p>\n","protected":false},"author":7,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[92],"ht-kb-tag":[],"class_list":["post-5269","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-segmentation"],"_links":{"self":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/comments?post=5269"}],"version-history":[{"count":2,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5269\/revisions"}],"predecessor-version":[{"id":5271,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5269\/revisions\/5271"}],"wp:attachment":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/media?parent=5269"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=5269"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=5269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}