{"id":5379,"date":"2026-08-27T15:11:29","date_gmt":"2026-08-27T13:11:29","guid":{"rendered":"https:\/\/guides.heyloyalty.com\/help\/raptor-cdp-get-even-more-out-of-your-raptor-data\/"},"modified":"2026-08-27T15:21:40","modified_gmt":"2026-08-27T13:21:40","slug":"raptor-cdp-get-even-more-out-of-your-raptor-data","status":"publish","type":"ht_kb","link":"https:\/\/guides.heyloyalty.com\/en\/help\/raptor-cdp-get-even-more-out-of-your-raptor-data\/","title":{"rendered":"Raptor CDP &#8211; Get Even More Out of Your Raptor Data"},"content":{"rendered":"<div class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-08-27T15:21:40+02:00\">27. August 2026<\/time><\/div>\n<p class=\"wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#fc8d46\" class=\"has-inline-color\">Use Raptors CDP to Update Members in Heyloyalty<\/mark><\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Using Raptors CDP allows you to create &#8220;segments&#8221; (called &#8220;audiences&#8221; in Raptors CDP) that you can use to update your members in Heyloyalty.<\/p>\n\n<p class=\"wp-block-paragraph\">When a member is updated from the CDP, data is added to the member\u2019s record in a new \u201craptor field\u201d that is created directly from the CDP when you ask the solution to update your members &#8211; so don\u2019t worry\u2014data is only sent via the CDP to Heyloyalty if you want it to be.<\/p>\n\n<p class=\"wp-block-paragraph\">When you use Raptor&#8217;s CDP, you can take advantage of all of Raptor&#8217;s features to create your segments. These include, for example, &#8220;customers who have shown interest in one or more specific products&#8221; and\/or &#8220;have made a purchase within a given period,&#8221; combined with any other criteria you may have.   <\/p>\n\n<p class=\"wp-block-paragraph\">The ability to create segments based on behavior, purchases, lack of purchases, or in combination with predictions about other products provides a strong foundation.  <\/p>\n\n<p class=\"wp-block-paragraph\">This can be utilized in various ways in Heyloyalty, including for segmentation in campaigns or automations:<\/p>\n\n<h2 class=\"wp-block-heading\">Segmentation  <\/h2>\n\n<p class=\"wp-block-paragraph\">If you have a campaign with a specific message (or perhaps just a part of the email that should only be sent to certain customers), you can use your segments (audiences) from Raptor in Heyloyalty. Of course, the same is possible in automations.   <\/p>\n\n<p class=\"wp-block-paragraph\">When you want to use an audience in Heyloyalty for segmentation, you can do so easily through our<a href=\"https:\/\/guides.heyloyalty.com\/en\/help\/simple-segmentation\/\" data-type=\"link\" data-id=\"https:\/\/guides.heyloyalty.com\/help\/opret-segment\/\" target=\"_blank\" rel=\"noreferrer noopener\"> segment builder.<\/a><\/p>\n\n<p class=\"wp-block-paragraph\">In the segment builder, you can select as many fields as you like\u2014including both &#8220;Raptor CDP&#8221; fields and other fields from your list\u2014and combine them to add or exclude members from segments in Heyloyalty.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Automations<\/h2>\n\n<p class=\"wp-block-paragraph\">You can use this solution to trigger (activate the delivery of) your automations.<br\/>When a member is added to an audience in Raptor\u2019s CDP and this update is sent to Heyloyalty, it can trigger an automation flow.<\/p>\n\n<p class=\"wp-block-paragraph\">This means that when the customer has:<\/p>\n\n<p class=\"wp-block-paragraph\">Purchased a specific product  <\/p>\n\n<p class=\"wp-block-paragraph\">Has shown interest in a specific product<\/p>\n\n<p class=\"wp-block-paragraph\">Has exhibited a decline in behavior<\/p>\n\n<p class=\"wp-block-paragraph\">or similar scenarios<\/p>\n\n<p class=\"wp-block-paragraph\">You can set up an email or text message to be sent out to help the customer return to your site or continue through their customer journey.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Examples<\/h3>\n\n<p class=\"wp-block-paragraph\">To use your Raptor segment (audience) to send an automation, select the &#8221; <strong>Update<\/strong> &#8221; trigger type, and under the trigger settings, select &#8221; <strong>Specific Field<\/strong>.&#8221; Finally, select the field that needs to be updated, and you can leave the &#8221; <strong>Updated to <\/strong>&#8221; field <strong>blank <\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Of course, you can combine segmentation and automation so that customers must meet other criteria to trigger an automation. You set these conditions within the flow builder. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Features of Raptor CDP<\/h2>\n\n<p class=\"wp-block-paragraph\">Raptor creates fields with a special name value. The fields follow the name of your audience in their CDP. This means that a CDP segment (audience) named &#8220;interest in running &#8211; Adidas&#8221; will create a field in Heyloyalty with the same name, but it will also be assigned a technical name in the code that looks something like this: raptorv1_72dfs4eb46bgh611b5b9jmu54da5cacfs33  <\/p>\n\n<p class=\"wp-block-paragraph\">When you need to use fields for segmentation or in an automation, the name you should look for is &#8220;interest in running &#8211; Adidas.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">When you want to use a Raptor-CDP field to trigger an automation, you can leave the &#8220;Change to&#8221; field blank. In this case, your automation will always fire whenever the field is updated for the member (when they fall within or outside your Raptor segment (audience)).   <\/p>\n\n<p class=\"wp-block-paragraph\">If you want members to receive your automation only when they are added to the segment, the value must be &#8220;1&#8221;.  <\/p>\n\n<p class=\"wp-block-paragraph\">The transition from Raptor to Heyloyalty is simply an update for existing members.  <br\/>No members are created from the CDP.<\/p>\n\n<p class=\"wp-block-paragraph\">An update refers to an API import update that updates all members from a Raptor segment (audience) in Heyloyalty with data in a specific field.<\/p>\n\n<p class=\"wp-block-paragraph\">Members who are no longer on the Heyloyalty list will not be updated.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use Raptors CDP to Update Members in Heyloyalty Using Raptors CDP allows you to create &#8220;segments&#8221; (called &#8220;audiences&#8221; in Raptors CDP) that you can use to update your members in Heyloyalty. When a member is updated from the CDP, data is added to the member\u2019s record in a new \u201craptor&#8230;<\/p>\n","protected":false},"author":7,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[98],"ht-kb-tag":[],"class_list":["post-5379","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-raptor"],"_links":{"self":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/comments?post=5379"}],"version-history":[{"count":1,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5379\/revisions"}],"predecessor-version":[{"id":5380,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/5379\/revisions\/5380"}],"wp:attachment":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/media?parent=5379"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=5379"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=5379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}