{"id":927,"date":"2026-01-16T13:38:25","date_gmt":"2026-01-16T12:38:25","guid":{"rendered":"https:\/\/heyloyalty.com\/support\/knowledge-base\/tracking\/"},"modified":"2026-04-23T09:01:08","modified_gmt":"2026-04-23T07:01:08","slug":"tracking","status":"publish","type":"ht_kb","link":"https:\/\/guides.heyloyalty.com\/en\/help\/tracking\/","title":{"rendered":"Tracking"},"content":{"rendered":"<div class=\"wp-block-post-date__modified-date wp-block-post-date\"><time datetime=\"2026-04-23T09:01:08+02:00\">23. April 2026<\/time><\/div>\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Tracking: What is it and what does it require?&nbsp;<\/strong><br><br>If you have a&nbsp;Premium license, you get access to our standard package of behavioral triggers for your automations, including abandoned cart and product interest. All of these behavioral triggers are based on data from&nbsp;<strong>Tracking<\/strong>.&nbsp;&nbsp;<br><br>Tracking is a&nbsp;data warehouse. In addition, &nbsp;with Tracking, you can implement a script&nbsp;so you can track behavioral data from your website and store, enrich and utilize it in the data warehouse.&nbsp;&nbsp;<\/p>\n\n<h2 class=\"wp-block-heading\">Implementation of Tracking <\/h2>\n\n<p>Set up Tracking by clicking on Integrations &#8211;&gt; List Integrations &#8211;&gt; Tracking &#8211;&gt; Setup Integration &#8211;&gt; Create new Tracking <\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e39871f57&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e39871f57\" class=\"wp-block-image size-full wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1835\" height=\"965\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration.png\" alt=\"\" class=\"wp-image-4086\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration.png 1835w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-listeintegration-100x53.png 100w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e39872317&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e39872317\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" width=\"1835\" height=\"965\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking.png\" alt=\"\" class=\"wp-image-4087\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking.png 1835w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Opret-ny-Tracking-100x53.png 100w\" sizes=\"(max-width: 1835px) 100vw, 1835px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<p>Fill in the fields. <\/p>\n\n<p>Session time should be a number, and it should be the same as in your script. Typically, we recommend 45 minutes, so if you follow that recommendation, you should write 45 in that field. Also, select a product feed to associate the integration.   <\/p>\n\n<p>In the vast majority of cases, the image format will be portrait. If in doubt, leave it on portrait.   <\/p>\n\n<p>Make sure that you link a product feed. <\/p>\n\n<p>Abandoned cart url and Abandoned cart type refers to your abandoned cart trigger. Abandoned cart url will often be something like <a href=\"http:\/\/www.dinwebshop.dk\/kurv\" target=\"_blank\" rel=\"noreferrer noopener\">www.dinwebshop.dk\/kurv<\/a> or <a href=\"http:\/\/www.webshop.dk\/basket\" target=\"_blank\" rel=\"noreferrer noopener\">www.webshop.dk\/basket. <\/a> <\/p>\n\n<p><strong>Characters dividing categories <\/strong>refer to your product feed. If you have selected a <strong>Google Shopping Feed<\/strong>, select <strong>&gt; (Google product category)<\/strong>.  Find the right format in your product feed. <\/p>\n\n<p><strong>The number of visits to the category <\/strong>and <strong>the number of days the visits are over<\/strong> are important to consider as they affect when a <a href=\"https:\/\/guides.heyloyalty.com\/en\/help\/category-interest\/\" data-type=\"ht_kb\" data-id=\"259\" target=\"_blank\" rel=\"noreferrer noopener\">category interest<\/a> will trigger. A rule of thumb \u2013 which may be more or less good depending on your guests&#8217; typical purchasing patterns and frequencies \u2013 is to set the Number of visits per category to three and the Number of days visits are over to seven. <\/p>\n\n<p>Disable UTM_content parameter you should leave this on No. <\/p>\n\n<p>Unique id by session should be left on Order number (order_number) \u2013 unless you are completely sure it should be changed.<\/p>\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a07e3987275a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a07e3987275a\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"539\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-1024x539.png\" alt=\"\" class=\"wp-image-4089\" style=\"box-shadow:var(--wp--preset--shadow--natural)\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-1024x539.png 1024w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-300x158.png 300w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-768x404.png 768w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-50x26.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-1536x808.png 1536w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-60x32.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1-100x53.png 100w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/Udfyld-indstillinger-1.png 1835w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<h3 class=\"wp-block-heading\">Pairing directly from a signup\/login form<\/h3>\n\n<p>This event is optional if you do not want to pair the email from sign-up forms.<\/p>\n\n<p>When implementing tracking, you can add <em>the pairEmail event<\/em>on your own forms or use the extended script to ensure Heyloyalty forms pair customers instantly.<\/p>\n\n<p>You can read here how to use our <a href=\"https:\/\/documentation.heyloyalty.com\/tracking#section\/Tracking-script\/Example-for-pairEmail\">extended tracking script<\/a>, where the pairing is inserted in the script.<\/p>\n\n<p>We use a <strong>pair-on-click<\/strong> from every email\/SMS\/Heypush sent from Heyloyalty. Every time a customer clicks and is directed to your website, <strong>the pairEmail event<\/strong> is automatically triggered. <\/p>\n\n<h2 class=\"wp-block-heading\">Implementing the Tracking script <\/h2>\n\n<p>This is a task for an IT manager and\/or a developer. <\/p>\n\n<p>Read about the implementation <a href=\"https:\/\/documentation.heyloyalty.com\/tracking#section\/Tracking-script\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><form role=\"search\" method=\"get\" action=\"https:\/\/guides.heyloyalty.com\/en\/\" class=\"wp-block-search__button-outside wp-block-search__text-button wp-block-search\"    ><label class=\"wp-block-search__label\" for=\"wp-block-search__input-1\" >Fandt du ikke hvad du ledte efter?<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"S\u00f8g p\u00e5 emner, funktioner eller sider\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"S\u00f8g\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >S\u00f8g<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"118\" src=\"https:\/\/heyloyalty.com\/support\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png\" alt=\"\" class=\"wp-image-85\" style=\"width:108px;height:auto\" srcset=\"https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo.png 208w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-50x28.png 50w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-60x34.png 60w, https:\/\/guides.heyloyalty.com\/wp-content\/uploads\/sites\/2\/2026\/01\/HL-Logo-100x57.png 100w\" sizes=\"(max-width: 208px) 100vw, 208px\" \/><\/figure>\n\n\n\n<p><br>Hvis du mangler information eller hj\u00e6lp, som du ikke finder her p\u00e5 guide sitet, er du altid velkommen til at kontakte vores support! <br><a href=\"mailto:support@ubivox.com\">support@heyloyalty.com<\/a> \/ tlf. 87 300 399<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Implementation of Tracking Set up Tracking by clicking on Integrations &#8211;&gt; List Integrations &#8211;&gt; Tracking &#8211;&gt; Setup Integration &#8211;&gt; Create new Tracking Fill in the fields. Session time should be a number, and it should be the same as in your script. Typically, we recommend 45 minutes, so if you&#8230;<\/p>\n","protected":false},"author":6,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"ht-kb-category":[93,79],"ht-kb-tag":[],"class_list":["post-927","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-tracking","ht_kb_category-data-og-tracking"],"_links":{"self":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/comments?post=927"}],"version-history":[{"count":7,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/927\/revisions"}],"predecessor-version":[{"id":4157,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb\/927\/revisions\/4157"}],"wp:attachment":[{"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/media?parent=927"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-category?post=927"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/guides.heyloyalty.com\/en\/wp-json\/wp\/v2\/ht-kb-tag?post=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}