Introduction: Link tracking is an important feature that allows you to evaluate the effectiveness of your marketing campaigns. In this guide, you’ll learn how to enable and customize link tracking using UTM parameters such as utm_source and utm_medium in Heyloyalty.
Link tracking on the list
Click Lists –> ⁝ –> Edit list –> Link tracking
Here you can set up your link tracking, which often appears as UTM parameters in your web analytics tool.
By default, utm_source is set to the name of your list, and utm_medium is set to “email” for emails and “sms” for text messages. To help you better understand what utm_parameter is , here’s an explanation:
- utm_source: Indicates where the visitor clicked on the campaign, such as a search engine, a newsletter, or your website. By default, it uses the name of your list, but you can change this to something more appropriate by selecting ” Custom.”
- utm_medium: Specifies the medium that referred the user to your page, such as an image or an ad. The default setting is ’email’ or ‘SMS,’ but this can also be changed to ‘Custom’ depending on your tracking type preference.
Campaign prefix and Automation prefix are parameters that can be inserted at the beginning of the link tracking when a user clicks a link in your campaigns and automations. Postfix works the same way, but it appears at the end of the link tracking instead of at the beginning.
By setting “automation_” as the automation prefix, you’ll be able to distinguish between clicks in automations and clicks in campaigns when viewing your web analytics tool, because all clicks from automations will have “automation_” as the first part of the label. This distinction is useful if you want to compare revenue from campaigns with revenue from automations.
Once you’re happy with your link tracking, click Save.
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